I DESIGN for all sorts of non-profit organizations, creating branding from the ground up, re-branding established organizations or incorporating existing branding into event invitations, brochures or other materials.
As CONGREGATION BETH EL underwent a major renovation, I created new branding: logo, color palette, business collateral and signage.
Design work for Beth El is an ongoing project.
Logo and print designs for Congregation Beth El
signage for congregation beth el
My objective was to create a pleasing and clear system of way-finding signage that reflects Beth El's branding. The completed signs range from small and simple room identifiers to large directional signs.
I designed custom-cut dimensional signs to designate named or other special spaces within the building, and I also designed several unique commemorative signs and plaques. Materials used include brushed aluminum, wood and acrylic. All signage fabricated and installed by Larry Aufiero of Project-Sign. Photos by Joy Yagid (except as noted).
FIRST BOOK
First Book is a nonprofit social enterprise that provides new books, learning materials, and other essentials to children in need.
My work with the organization, which already had a logo and design standards, includes revision of their logo to reflect their 25th anniversary as well as new marketing materials: mailing packets, brochures, reports, bookmarks, tote bag artwork, etc.
jewish vocational service
JVS provides vital services that help improve the employability, increase the self-sufficiency, and enhance the quality-of-life of thousands of individuals and families throughout Northeastern New Jersey.
Over the course of almost a year, I designed new branding for this organization, work that included not only a new logo and collateral, but also branding for the organization’s signature fundraising event, Taste & Toast. Those invitations were created and mailed prior to the roll-out of the new logo, which was introduced at Taste & Toast 2018. Once the new logo had been adopted, I also had the opportunity to create branding for the organization’s online newsletter (The Briefcase) as well as artwork for other events and purposes, and I even had the opportunity to design decals and determine their placement on the organization’s van!
Princeton Period Project
PrincetonPeriod.org is an initiative of the Princeton Cornerstone Community Kitchen that helps girls and women with limited resources in the Princeton area who struggle to obtain the feminine hygiene products they need every month.
I designed a logo as well as an informational brochure for the organization.
EMERGE NEW JERSEY
Emerge New Jersey is the NJ chapter of a national program that prepares Democratic women to run for office.
I used their existing logo to create materials for fundraising events.
achieve foundation
I was part of a team of designers that rebranded the Achieve Foundation, formerly known as the South Orange/Maplewood Education Foundation. For the duration of my 12 years on the Achieve Board of Trustees, I was the lead designer for the Foundation, creating branding for a number of signature fundraising events, including Night of 100 Dinners, and the Take a Seat Campaign, which raised significant funds for the restoration of the Columbia High School Auditorium.
PARTNERS IN BUSINESS
This networking group was in need of an identity make-over. I created both an icon and logotype and incorporated both into a design for the organization's website.
temple b'nai jeshurun
I created a 20-page stepped booklet with envelope to commemorate the conclusion of the synagogue's successful capital campaign.
fund for an open society
I created Integral, an 88-page journal for Fund for an Open Society, working closely with a wonderful editor. My work encompassed all design aspects of the journal: nameplate (title) and interior design, including specification of color palette, type, headlines, section headers and styles, masthead and table of contents, as well as layout of all of the journal's content. Even though Integral was published without a sequel, this is work of which I'm very proud.